Cultural Strategist. Public Innovation Leader. Storytelling Architect.

I work at the intersection of culture, public innovation and storytelling, leveraging soft power to design strategies that advance creative economies, strengthen institutions and drive inclusive growth.

Building better futures where culture, innovation and human-centered leadership come together.

My work connects cultural influence with economic development and global collaboration to help shape more resilient, human-centered futures. By bridging public leadership, creative industries and strategic storytelling, I develop approaches that align cultural vision with tangible impact across sectors and societies.

Soft Power

I design cultural strategies that leverage storytelling and soft power to shape influence, strengthen identities and create meaningful transformation across sectors and societies.

Creative Economies

Advancing innovative approaches at the intersection of public leadership and creative industries to drive economic development, institutional transformation and sustainable growth.

Global Collaboration

Building bridges between cultures, institutions and industries through strategic collaboration, fostering inclusive development and shaping shared futures.

Part of my life has been dedicated to work next to women leaders to create better conditions for next generation of girls and women.

Marysela Zamora

Marysela Zamora & Christiana Figueres Olsen during Nosotras Women Connecting 2017.

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